Courses under BACHELOR OF ARTS BOUQUETS ( MARKETING ALL OPTIONS) at the University of Ghana -UG
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MARKETING OPTION
LEVEL 100: MARKETING /PSYCHOLOGY/CHINESE
SEMESTER 1
| Course Code | Course Title | Credits |
| *UGRC110 *UGRC141-146 *UGRC150 | Academic Writing 1 Science and Technology in our Lives Critical Thinking and Practical Reasoning | 6 |
| UGBS101 UGBS105 | Introduction to Business Administration/ Introduction to Public Administration | 3 |
| PSYC101 | Elements of Psychology | 3 |
| CHIN101 | Introduction to Chinese Studies | 2 |
| CHIN103 | Elementary Chinese Grammar I | 2 |
| Total | 16 |
* Students are required to select two of these in the first semester and the other two in the second semester
SEMESTER 2
| Course Code | Course Title | Credits |
| *UGRC110 *UGRC141-146 *UGRC150 *UGRC160 | Academic Writing I Science and Technology in our Lives Critical Thinking and Practical Reasoning Introduction to Literature | 6 |
| UGBS102 | Introduction to Computing in Business | 3 |
| UGBS104 | Principles of Management | 3 |
| PSYC102 | Psychology for Everyday Living | 3 |
| CHIN102 | Oral Communication Skills | 2 |
| CHIN104 | Elementary Chinese Grammar II | 2 |
| Total | 19 |
LEVEL 200 MARKETING AND PSYCHOLOGY
SEMESTER 1
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| UGBS201 | Microeconomics and Business | 3 |
| UGBS203 | Commercial Law 1 | 3 |
| UGBS205 | Fundamentals of Accounting Methods | 3 |
| PSYC211 | Introduction to General Psychology | 3 |
| PSYC223 | Biological Psychology | 3 |
| Total | 18 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| UGBS202 UGBS204 | Business Mathematics / Macroeconomics and Business | 3 |
| UGBS206 | Commercial Law II | 3 |
| UGBS208 | Introduction to Financial Accounting | 3 |
| PSYC222 | Motivation and Emotion | 3 |
| PSYC224 | Introduction of Experimental Psychology | 3 |
| Total | 18 |
LEVEL 200: MARKETING AND CHINESE
SEMESTER 1
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| UGBS201 | Microeconomics and Business | 3 |
| UGBS203 | Commercial Law I | 3 |
| UGBS205 | Fundamentals of Accounting Methods | 3 |
| CHIN201 | Chinese Grammar and Translation I | 3 |
| CHIN203 | Oral and Composition I | 2 |
| CHIN205 | Chinese History and Civilization | 2 |
| Total | 19 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| UGBS202 UGBS204 | Business Mathematics / Macroeconomics and Business | 3 |
| UGBS206 | Commercial Law II | 3 |
| UGBS208 | Introduction to Financial Accounting | 3 |
| CHIN202 | Chinese grammar and Translation II | 3 |
| CHIN204 | Oral and Composition II | 2 |
| CHIN206 | Introduction to Chinese Literature | 2 |
| Total | 19 |
LEVEL 300: MARKETING AND PSYCHOLOGY
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 301 | Quantitative Methods | 3 |
| UGBS 303 | Computer Application in Management | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| PSYC 333 | Psychology of Personality | 3 |
| PSYC 335 | Developmental Psychology 1 | 3 |
| PSYC 337 | Learning | 3 |
| Total | 18 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGBS 302 | Research Methods | 3 |
| MKTG 302 | Sales Management | 3 |
| MKTG 304 | Integrated Marketing Communication | 3 |
| PSYC 332 | Cognitive Psychology I | 3 |
| PSYC 342 | Psychological Tests and Measurements | 3 |
| PSYC 336 | Developmental Psychology II | 3 |
| Total | 18 |
LEVEL 400: MARKETING AND PSYCHOLOGY
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 401 | Company Law | 3 |
| MKTG 401 | Marketing Research | 3 |
| MKTG 407 | Marketing Management | 3 |
| PSYC 441 | Cognitive Psychology II | 3 |
| PSYC 443 | Social Psychology | 3 |
| PSYC 457 | Industrial Psychology | 3 |
| Total | 18 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGBS 402 | Business Policy | 3 |
| MKTG 404 | International Marketing | 3 |
| MKTG 406 | Services Marketing | 3 |
| PSYC 444 | Psychology and National Development | 3 |
| PSYC 446 | Comparative Psychology | 3 |
| PSYC 456 | Organizational Psychology | 3 |
| Total | 18 |
LEVEL 300: MARKETING AND CHINESE
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 301 | Quantitative Methods | 3 |
| UGBS 303 | Computer Application in Management | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| MKTG 303 MKTG 305 | Introduction to Electronic Business/ Consumer Behaviour | 3 |
| CHIN 301 | Intermediate Chinese Usage I | 3 |
| CHIN 303 | Comprehension and Oral Expression I | 2 |
| CHIN 315 | Business Chinese I | 2 |
| Total | 19 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGBS 302 | Research Methods | 3 |
| MKTG 302 | Sales Management | 3 |
| MKTG 304 | Integrated Marketing Communication | 3 |
| MKTG 306 | Fundamentals of Entrepreneurship | 3 |
| CHIN 302 | Intermediate Chinese Usage II | 3 |
| CHIN 304 | Comprehension and Oral Expression II | 2 |
| CHIN 316 | Business Chinese II | 2 |
| Total | 19 |
LEVEL 400: MARKETING AND CHINESE
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 401 | Company Law | 3 |
| MKTG 401 | Marketing Research | 3 |
| MKTG 405 | Social Marketing | 3 |
| MKTG 407 | Marketing Management | 3 |
| CHIN 401 | Advanced Chinese Language Proficiency I | 3 |
| CHIN 403 | Oral for Academic and Professional Purposes I | 2 |
| CHIN 415 | Advanced Business Chinese I | 2 |
| Total | 19 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGBS 402 | Business Policy | 3 |
| MKTG 402 | Tourism Marketing | 3 |
| MKTG 404 | International Marketing | 3 |
| MKTG 406 | Services Marketing | 3 |
| CHIN 402 | Advanced Language Proficiency II | 3 |
| CHIN 404 | Oral for Academic and Professional Purposes II | 2 |
| CHIN 416 | Advanced Business Chinese II | 2 |
| Total | 19 |
LEVEL 100: MARKETING/ECONOMICS/MATHEMATICS
SEMESTER 1
| Course Code | Course Title | Credits |
| *UGRC110 *UGRC141-146 *UGRC150 | Academic Writing 1 Science and Technology in our Lives Critical Thinking and Practical Reasoning | 6 |
| UGRC101 UGRC105 | Introduction to Business Administration/ Introduction to Public Administration | 3 |
| MATH121 | Algebra and Trigonometry | 3 |
| MATH123 | Vectors and Geometry | 3 |
| ECON101 | Introduction to Economics | 3 |
| Total | 18 |
| Course Code | Course Title | Credits |
| *UGRC110 *UGRC141-146 *UGRC150 *UGRC160 | Academic Writing I Science and Technology in our Lives Critical Thinking and Practical Reasoning Introduction to Literature | 6 |
| UGBS102 | Introduction to Computing in Business | 3 |
| MATH122 | Calculus | 3 |
| MATH124 | Mechanics | 3 |
| ECON102 | Introduction to Economics II | 3 |
| Total | 18 |
LEVEL 200: MARKETING AND ECONOMICS
SEMESTER 1
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| ECON211 | Elements of Economics I | 3 |
| UGBS203 | Commercial Law 1 | 3 |
| UGBS205 | Fundamentals of Accounting Methods | 3 |
| ECON213 | Elements of Mathematics for Economists | 3 |
| ECON215 | Economy of Ghana I | 3 |
| Total | 18 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| ECON212 | Elements of Economics II | 3 |
| UGBS206 | Commercial Law II | 3 |
| UGBS208 | Introduction to Financial Accounting | 3 |
| ECON214 | Elements of Statistics for Economists | 3 |
| ECON216 | Economy of Ghana II | 3 |
| Total | 18 |
LEVEL 200: MARKETING AND MATHEMATICS
SEMESTER 1
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| UGBS201 | Microeconomics and Business | 3 |
| UGBS203 | Commercial Law 1 | 3 |
| UGBS205 | Fundamentals of Accounting Methods | 3 |
| MATH221 | Algebra | 3 |
| MATH223 | Calculus II | 3 |
| Total | 18 | |
| Course Code | Course Title | Credits |
| UGRC210 UGRC220-238 | Academic Writing II/ Introduction to African Studies | 3 |
| UGBS204 | Macroeconomics and Business | 3 |
| UGBS206 | Commercial Law II | 3 |
| UGBS208 | Introduction to Financial Accounting | 3 |
| MATH224 | Introduction to Abstract Algebra | 3 |
| MATH 226 | Introductory Computational Mathematics | 3 |
| Total | 18 |
LEVEL 300: MARKETING AND ECONOMICS
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 301 | Quantitative Methods | 3 |
| UGBS 303 | Computer Application in Management | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| ECON 311 | Microeconomic Theory I | 3 |
| ECON 313 | Macroeconomic Theory I | 3 |
| ECON317 | Economic Development and Growth I | 3 |
| Total | 18 |
SEMESTER 2
| Course Code | Course | Credits |
| UGBS 302 | Research Method | 3 |
| MKTG 302 | Sales Management | 3 |
| MKTG 304 | Integrated Marketing Communications | 3 |
| ECON 312 | Microeconomic Theory II | 3 |
| ECON 314 | Macroeconomic Theory II | 3 |
| ECON317 | Economic Development and Growth II | 3 |
| Total | 18 |
LEVEL 300: MARKETING AND MATHEMATICS
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 301 | Quantitative Method | 3 |
| UGBS 303 | Computer Application in Management | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| MKTG 303 MKTG 305 | Introduction to Electronic Business/ Consumer Behaviour | 3 |
| MATH 351 | Linear Algebra | 3 |
| MATH 353 | Analysis I | 3 |
| MATH 355 | Calculus of Several Variables | 3 |
| Total | 21 |
| Course Code | Course Title | Credits |
| UGBS 302 | Research Method | 3 |
| MKTG 302 | Sales Management | 3 |
| MKTG 304 | Integrated Marketing Communication | 3 |
| MKTG 306 | Fundamentals of Entrepreneurship | 3 |
| MATH 354 | Abstract Algebra I | 3 |
| MATH 356 | Analysis II | 3 |
| MATH 350 | Differential Equations I | 3 |
| Total | 21 |
LEVEL 400: MARKETING AND ECONOMICS
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 401 | Company Law | 3 |
| MKTG 401 | Marketing Research | 3 |
| MKTG 407 | Marketing Management | 3 |
| ECON 441 | Economic Theory I | 3 |
| ECON449 | Industrial Economics I | 3 |
| ECON473 | Money and Banking I | 3 |
| Total | 18 |
SEMESTER 2
| Course Code | Course Title | Credits |
| UGBS 402 | Business Policy | 3 |
| MKTG 404 | International Marketing | 3 |
| MKTG 406 | Services Marketing | 3 |
| ECON 441 | Economic Theory II | 3 |
| ECON452 | Industrial Economics II | 3 |
| ECON474 | Money and Banking II | 3 |
| Total | 18 |
LEVEL 400: MARKETING AND MATHEMATICS
SEMESTER 1
| Course Code | Course Title | Credits |
| UGBS 401 | Company Law | 3 |
| MKTG 401 | Marketing Research | 3 |
| MKTG 405 | Social Marketing | 3 |
| MKTG 407 | Marketing Management | 3 |
| MATH 441 | Advanced Calculus | 3 |
| MATH 447 | Complex Analysis | 3 |
| MATH 455 | Introduction to Functional Analysis | 3 |
| Total | 21 |
| Course Code | Course Title | Credits |
| UGBS 402 | Business Policy | 3 |
| MKTG 402 | Tourism Marketing | 3 |
| MKTG 404 | International Marketing | 3 |
| MKTG 406 | Services Marketing | 3 |
| MATH 442 | Integration Theory and Measure | 3 |
| MATH 440 MATH 438 MATH 450 | Abstract Algebra II/ Topology/ Differential Equations II | 6 |
| Total | 21 |
